Thursday, April 21, 2011

Guest Post: Cap'n Crunch Rides the Big Wheel!

Ever given any thought to how much beloved cereal mascots might weigh? Recently, Ace Researcher Derek Tague just happened to be reading a copy of the April 21st, 1974 Newark, NJ SUNDAY STAR-LEDGER when he noticed the ad seen here featuring perennial cereal favorite, Cap'n Crunch promoting Big Wheels!

Here's DEREK: When the Marx Big Wheel hit the market, I was too heavy to enjoy one. My best friend, Patrick Patterson, had one and his mother made it abundantly clear that I was never to ride it by pointing out that the decal attached to the toy's stem spelled out "RECOMMENDED ONLY FOR CHILDREN WEIGHING LESS THAN 65 LBS."

I guess from this ad, then, one can assume that Cap'n Horatio Magellan Crunch's avoirdupois is less than 65 pounds.

Note the short-lived "Cinnamon Crunch" and "Vanilly Crunch" in addition to the still-extant "Peanut Butter" and "Crunch Berries" varieties.

MY guess is that "Vanilly Crunch" probably didn't have any vanilla in it and, hence, Quaker got around it with the "Vanilly" nomenclature.

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