Friday, April 21, 2017

Be Happy-Go Juggy-1951 Ad


Ostensibly a take-off on the famous American Tobacco Company ads that dotted the radio and early TV airwaves--perhaps best known as Jack Benny's longtime sponsor, Lucky Strike cigarettes. LSMFT becomes JCMFC. Silly? Sure. But the color-accented chests of our teenage cheerleaders here give a whole new meaning to the term "Juggy." And don't think it wasn't done on purpose. And don't think Archie's young fans didn't pick up on that.

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