Now this ad from, I believe, the early fifties is interesting for any number of reasons. First of all, what's with all the quotation marks? Second--dig the almost Freudian ad copy used to sell the Repeating Rifle: "It's big, it's powerful, it's like real!" and "...feel the thrill as the 'jet balls' come poppin' out of the shiny aluminum muzzle." "Jet balls." Uhhhh-huh.
What really makes me wonder though is why we have Gene Autry this, Gene Autry that and Dale Evans this and that. Somebody's conspicuous in their absence. Hmmm...Did Roy know about this or did Gene and Dale have this little get-rich quick scheme going on the side?