Archie Radio Ad-Frizz

Here we have yet another ARCHIE radio ad, this one announcing Kraft as their new sponsor in 1944. The thing that intrigues me most here is Frizz, one of the non-cheese products Kraft was pushing on this series. A 1944 NEW YORK TIMES article on home made ice creams referred to Frizz as, "One called Frizz, put up by the Kraft Cheese Company, is a powder that requires only the addition of water, vigorous beating and freezing, to produce a good, smooth-textured cream."

Was it good? Did it catch on? How long did it last? Is it still around under the radar by any chance? Anybody ever have Frizz?