Before the post-Charlie Gaines EC jumpstarted the horror New Trend, they were trying out any and all other trends to make some money because clearly the whole "Educational
Comics" thing wasn't doing it. Romance comics were all the rage for a period in the late 1940's and early 1950's due, like many things in comics, to the Simon and Kirby team. Bill Gaines thus jumped on the romance bandwagon and even, judging by the second ad, sold romance-related products out of the EC offices on the side!
Those are great! Thanks for posting those. You always have to wonder though how many innocent young women broke out in rashes from cremes and potions bought out of comics!
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